HYPE 2020 Books & Brews Titles

Jan 31, 2020

The people have spoken! We are thrilled to announce the three titles to be featured during this year's Books & Brews series. Read one, or read them all, and make sure to register for the Books & Brews book club events for an evening of great discussion, food, and laughter. The following titles will be featured:

41kWOyfqI9L._SX322_BO1,204,203,200_Can’t Hurt Me by David Goggins

For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. 

In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential. 

51v+SnpekvL._SX332_BO1,204,203,200_Made to Stick by Chip Heath and Dan Heath

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps".

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

51WkDRKyABL._SX322_BO1,204,203,200_The Best Advice I Ever Gotby Katie Couric

What was the tipping point for Malcolm Gladwell? What unscripted event made Meryl Streep who she is? In this inspiration-packed book, Katie Couric reports from the front lines of the worlds of politics, entertainment, sports, philanthropy, the arts, and business—distilling the ingenious, hard-won insights of leaders and visionaries, who tell us all how to take chances, follow our passions, cope with criticism, and, perhaps most important, commit to something greater than ourselves.

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